“Всеки предприемач трябва да прочете тези 10 книги, за да знае как да рекламира себе си, продукта си и компанията си”, пише в статията “Топ 10 книги по маркетинг за 2014″ в сайта inc.com Джофри Джеймс. Той оформя класация от топ 10 книги по маркетинг за 2014 година.
1. The Art of Social Media: Power Tips for Power Users – Guy Kawasaki, Peg Fitzpatrick
2. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising – Ryan Holiday
3. Spin Sucks: Communication and Reputation Management in the Digital Age – Gini Dietrich
4. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand – Ekaterina Walter and Jessica Gioglio
5. What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest – Denise Lee Yohn
6. Decoding the New Consumer Mind: How and Why We Shop and Buy – Kit Yarrow
7. Hello, My Name Is Awesome: How to Create Brand Names That Stick – Alexandra Watkins
8. Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works – Pam Didner
9. Hooked: How to Build Habit-Forming Products – Nir Eyal
10. Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing – Douglas Van Praet
източник: “Топ 10 книги по маркетинг за 2014″
